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Understanding Revenue and Conversion Performance

How ACME Measures and Maximizes Your Property’s Performance

Introduction

At ACME House Company, we are deeply grateful for your partnership. We value every opportunity to strengthen your experience as an owner and ensure your property performs to its fullest potential.

We understand that revenue concerns are personal. You’ve invested time, money, and trust in allowing us to manage your home, and it’s only natural to want reassurance that everything possible is being done to maximize your return. This guide explains how our revenue systems work, what we monitor, and how we collaborate with you to evaluate and improve performance.

Our Approach to Revenue

Your home is the product; our service is the system that markets, distributes, and manages that product. When we discuss revenue, we focus first on our service performance—ensuring our strategy, systems, and execution are operating as designed—and then move to the product itself, reviewing how your home is positioned in the market compared to its competition.

At ACME, our pricing and marketing decisions are driven by data, demand patterns, and real-time conversion analytics, not guesswork. Every adjustment we make is intended to optimize your home’s long-term revenue, not just short-term rates.

ACME’s Process Overview

  • Catch up on Acme System:
    • We start by reviewing ACME’s overall system—our “North Star”—and explaining how we think about strategy. We then share broad performance comparisons that show how this strategy performs across our portfolio. This ensures we are aligned on goals and expectations.
    • Next, we reveal the specific tactics and game plans we use at launch, throughout the year, and weekly, to ensure no dollar is left behind. This includes distribution and advertising strategies, our reservations team’s response times, and conversion metrics. 

  • Pause:  Allow you to digest and compare to your property and experience, to ensure you agree we are following our North star, and our tactics/game plans, discuss if we are not
  • Owner driven outline: 
    • Once we have fixed or excluded any of our internal global items we are responsible for, we move on to product opportunities. 
    • Typically when you take a step back and focus on comparables in the market, the picture becomes clearer more quickly.  In order to do this, we ask that you follow a system of pulling market comps and filling out a score card to identify how your home sits in the available comps.  This simple exercise may provide a backdrop for performance acceptance, or uncover new opportunities for instance, an owner who added a fire feature for $5,000 and saw an annual revenue increase of $10,000.

Our Strategy: Focusing on the North Star

In hospitality, focusing too closely on short-term rate changes is like walking while staring at your feet—you lose sight of the bigger picture. Instead, we set annual revenue goals based on demand forecasts, contract capacity, and market trends.

Our system accounts for many moving parts: Contract limitations, Ebb and flow of demand, and annual revenue goal. If we were to review rates weekly with every owner, it would prevent us from making well-informed, algorithm-driven decisions. While short-term changes may yield temporary wins, our experience shows that long-term, data-backed strategy consistently outperforms reactive pricing by up to 25%.

Each year, we benchmark your property against market comparables, establish a maximum rate, and adjust dynamically as needed. We then share this process with you openly, inviting feedback and ensuring accountability to our own best practices.

When We’ve Confirmed the System Is Working

If our systems and strategies are performing as designed and you feel confident in the process, that’s great — it means we’re aligned, and your property is positioned as intended.

However, sometimes you may still feel there’s more potential to uncover. In those cases, it’s completely fair, and you owe it to yourself to look further. Our role then shifts to providing you with the information needed to help you reach what we call a “negative confirmation”  confirming that there’s nothing wrong with the listings, pricing, or market position, and that your property is indeed competing effectively within its comparable set.

 Getting to the “thing” or things, which may move the needle, as quickly and painlessly as possible.  We start by showing you the proven system we apply to each property, each week, to outperform the competition. We then review how that system is applied to your home so you can see exactly what’s happening behind the scenes. If you see any deficiencies, both in terms of our process, in general or specificall,y something you think were not applying correctly to your property that we can discuss those things specifically.  This process produces actionable, specific intelligence as easily as possible.

 For example, we may review the 10 closest comparable homes on major booking platforms and evaluate their strengths and weaknesses in amenities, design, and presentation. Once we can see where your home stands in relation to others, it becomes much easier to identify what guests are responding to and what adjustments might make your property more appealing.

What Happens Behind the Scenes

We have found that many of the questions we receive about revenue come from a genuine desire to understand what’s happening behind the scenes. These conversations are typically best handled through education about the extensive people and systems continuously working to ensure your home’s success—systems that have been carefully crafted and refined over the past 20 years with the goal of ensuring our mutual success. Reading market demand accurately, responding quickly to shifts, and maximizing conversion from the demand that already exists are the pillars of our success.

We often say that when it rains, our goal is to have the biggest bucket out. Guests travel from all over the world, and while we can’t control when or where that demand appears, we can make sure your home is perfectly positioned to capture it. 

The Role of Product 

It’s important to remember that about 80% of booking decisions come down to the quality of the product itself—how the home looks, feels, and is priced compared to others. That’s why so much of our focus is on positioning your property to stand out, not just through rates, but through presentation and guest appeal. We do have seasonal strategies to help stimulate demand during slower periods, but most of our success comes from optimizing conversion from the demand that’s already there, ensuring that when travelers are searching, your property is the one they choose.

Shared Success

Lastly, it’s worth remembering that while the majority of the revenue goes to you as the owner, one hundred percent of our income depends on the same bookings you want to see. Our success is fully tied to yours. When your property wins, so do we. That alignment is what drives us to constantly fine-tune our systems, respond to market trends, and do everything possible to help your home reach its highest performance potential.